How to transition your Toronto business online

Hello! Without a doubt, the covid-19 pandemic has caused a massive disruption to the global economy including a fundamental shift to how small, medium and large enterprise businesses can conduct their day-to-day operations. The impact of social distancing and other quarantine strategies as dictated by the various health regulatory bodies have had a staggering impact on brick-and-mortar businesses without a doubt. This shift, albeit temporary or more longer term, has put an onus of importance on establishing or improving an online presence. Many grocery stores, butchers and other essential retail businesses have transitioned to an online e-commerce ordering system to accommodate the ability to delivery grocery and goods to their customers. Having an online business can be the deciding factor as to whether you can actually continue operating as a business. Your front doors to your showroom may be closed, but your customers still will be able to browse and […]

What is good web design?

Hello! Trends in web design have come and gone over the years, however there have been some recurring indicators that have manifested as good web design in different iterations as styles change, web development technologies change and the internet changes. CSS, HTML and Javascript frameworks have all come a long way in terms of front end development and the tools that the different technologies bring to the table that allow us to implement modern, interesting, artistic, clean and beautiful websites. But what makes good design? That’s the million dollar question! At Shift8, we have offered web design in Toronto for hundreds and hundreds of businesses across all niche markets. Each marketplace or industry has their own unique challenges, however there are common elements and expectations that we have noted happens for the most part across almost all of our projects. I will attempt to break down these challenges in order […]

How to Start an E-commerce Site in Toronto

One of the biggest roadblocks to starting a new business in Toronto is the upfront costs involved with opening a store or even securing office space. With today’s online economy, though, those expenses can be eliminated by opening an E-Commerce Site. These online sites provide you with a great virtual storefront that doesn’t come with a price-per-square-foot. It also allows you to market your products to people across Canada, North America, or even the world. You may actually be able to bring in many more customers and make a larger profit by going with an E-Commerce site instead of a traditional storefront. The biggest question most people have is simply “how to I get started with an E-Commerce site?” It may look like a large project at first, but selling online is actually pretty straightforward.   Become an Official Business It can be tempting to try to skip over registering […]

How to Start a Business in Toronto

Are you thinking about starting your own business in Toronto? There are a number of benefits to owning your own small business. You’re the boss, for one, and you get to make all of the decisions about the company, its products/services, and its direction. While starting a new business in Toronto isn’t difficult, you do need to make sure you do everything correctly so that your business is a legal entity in the city and that it’s a business poised to make a profit.   Refine Your Business Idea Before you start looking at the paperwork to create a business or sign a lease on office space, you need to make certain you know what your business is and what you’ll provide. Spending money to start a business without a clear plan is not likely to end well. You need to do your research to identify a need your business […]

Web Design for Toronto Businesses

Hello! If you are operating a local business in Toronto, one of the most important things you need to do is maintain a web presence. Whether your business is a startup, business services or restaurant : your web presence is key to the fundamental survival and operation of your business. What does it mean to have a web presence? Well the most important aspect that reaches across any niche market or industry, especially in a local market like Toronto, is having your address and phone number indexes properly as a local Google business. We have put together a checklist of steps to ensure that your business is positioned as best as possible and as visible as possible. In a dense city like Toronto, it is more common than not to have very high competition for even basic visibility.   1. Create a Google My Business Account You need to create […]