Hello! If you are operating a local business in Toronto, one of the most important things you need to do is maintain a web presence. Whether your business is a startup, business services or restaurant : your web presence is key to the fundamental survival and operation of your business. What does it mean to have a web presence? Well the most important aspect that reaches across any niche market or industry, especially in a local market like Toronto, is having your address and phone number indexes properly as a local Google business. We have put together a checklist of steps to ensure that your business is positioned as best as possible and as visible as possible. In a dense city like Toronto, it is more common than not to have very high competition for even basic visibility. 1. Create a Google My Business Account You need to create […]
The method of designing a logo and formulating or refreshing a brand is a practice that I have become much more comfortable with over the years. The identity of a business and how that business is characterized by the world is, at first glance defined by their logo. I’ve put down our experiences collaborating with clients into the form of a ten point list below. 1. Getting to know the client & their nature I find that before we even get started with a project for a client of any type, it’s important to get to know them. This is specifically true when it comes to developing a brand identity or a logo for a client. I usually prepare some questions to ask specifically for each client. These questions can be broad and specific to their industry, what they want the logo to accomplish and about their personal tastes. Every […]
Hello There! Here is a collection of some of the most popular Social Media platform icons that we created using http://fontawesome.io/ You can download these icons and use them for whatever you please. They are .png files and each icon is 32px. These icons are using the colours from the Shift8 Web brand, but you can adjust the colours in Adobe Fireworks to whatever you wish. In this case the icons are images, but if you are interested in using Font Awesome icon set on your wordpress website or blog, you can do this really easily using a really simple plugin: https://wordpress.org/plugins/font-awesome/ The plugin will allow you to use all 361 Font Awesome icons, there is a lot of documentation that you can read through on the plugin download page.