The Pointer Brampton is the first iteration of a group of subscription based online news websites that will have a focus on smaller cities in Ontario that the Toronto based publications tend to glaze over.
The Pointer is a publication that has a strong commitment to share news stories for a small fee, without advertisements. The idea is for a clean platform with no bias, influence and a strong focus on just the facts.
They approached us with a multi-phased plan to expand The Pointer into local news marketplace cities within Ontario. The result is a simple, yet dynamic custom Laravel solution with a focus on expansion, custom features and data integration.
With a simple administration area, editors are able to easily add stories, categories, bylines, excerpts and cropped photos that are accessible in all platforms across mobile, tablet and desktop devices.