We were very excited at the prospect of designing a brand new website for the folks at Chuck’s Roadhouse for all locations across Ontario. Their existing website was out-of-date and was no longer able to grow with the modern needs of a thriving franchise based restaurant chain.
Through heavy collaborating and brainstorming with the client, we settled on a design strategy that would focus on the strong rustic identity that Chuck’s had developed, but also keep the website bright and fresh. Additionally, there was also a major focus on food and beverage, with large scale food photography and video implemented throughout the website to tantalize visitors.
When the website launched, the client was very happy with the new look and feel as well as the additional tools we were able to put in place to centralize their social marketing, customer communication and ultimately grow their brand to new levels.